Very few retail categories carry as much emotional weight before a single product is seen. Sugar, colour, nostalgia, celebration, childhood. A candy store name...
Noodle restaurants have something working in their favour from the start. The food is visual, the experience is comforting, and the variety is enormous....
Airbnb names have their own language. Evocative, specific, slightly poetic, and allergic to anything that sounds like a hotel listing gone wrong.
The worst Airbnb...